Check out my first youtube Vlog, where I talk about the history of DIY while making a DIY cat pillow!



Check out my first youtube Vlog, where I talk about the history of DIY while making a DIY cat pillow!



Go check out my first podcast here! I review Mark Bauerlein’ take on the younger generation.
Flushing It Out with Samantha Spittle: Episode 1 – Rebecca Burtram: You are enough!
This was a Comedy Podcast hosted by Samantha Spittle who is a family friend of mine. This was her first podcast she posted and I stayed engaged the entire time with her funny stories and life lessons that come out of them. I listened to this podcast on my phone with headphones sitting at my desk. She has an easy to navigate website with all her podcasts summarized and organized. Her podcast started out with an intro of her podcast which I quickly recognized the voice as her husband, Jeremy. I thought this was a nice touch as to show how her podcast is personalized and grounded. Following this intro was a pleasant jingle leading to the start of her podcast. Over the course of her first podcast she covered embarrassing moments, spirituality, and life lessons.The format was more of a chat between friends with following 3 easy steps of life. A special guest, Rebecca Burtram was chatting with her the entire episode and brought very helpful stories and comments to the podcast. There were few transitions the majority in the beginning but the lack of transitions brought more to the podcast being transparent. This podcast made me see the real difference between radio and podcasts because radio feels quick and advertised and podcasts seem personal and relaxed
JRE #1425 – GARRETT REISMAN
This podcast is hosted by Joe Rogan who worked backstage for the UFC as an interviewer for after the fights. He now is a comedian and podcast host. There was a special guest, Garrett Reisman, a former NASA Astronaut. Rogan’s website had many options such as tour tickets, a shop, podcasts, and comedy specials. Overall, listening to the podcast it was very interesting to hear Rogan ask interesting questions to the guest that kept me engaged the entire time. I listened to this podcast in my room at my desk on my phone. I got access to this podcast on Youtube, and I actually got to watch them talk to each other as well as listen. This extra feature was nice because they showed actual pictures of Reisman in space which added immensely to the podcast. This podcast covered space stories and training from the special guest. The podcast was one recording with no editing transitions which I enjoyed because it felt like it was an unfiltered conversation between two guys sharing awesome and educational stories. Interestingly enough, I listened to these podcasts for a longer time than I am willing to watch any Youtube video or read an article.
This is Love By Criminal this specifically a story told by David Alexander and it was hosted by Phoebe Judge. This podcast was different from the other two I listened to because it was scripted and edited. It sounds like I am listening to an audiobook but has very nice music and cuts to reenactments of people acting the story he is telling out. The website is specifically podcast links and where to support the podcast and follow them on all the social media. The host was very good at asking the right questions to get the most out of the background of the story. The podcast was talking about a love story soley.
The final Feedly review!
The spread of topics today were very similar to the last 2 days, including the CoronaVirus and Trump. The headlines were, “Trump Touts Border Wall In Face Of Coronavirus: ‘Border Security Is Health Security” by Sarah Ruiz-Grossman HuffingtonPost and “Agriculture Secretary Sonny Perdue calls coronavirus a ‘pandemic’” by Betsy Klein, Dan Merica, Jason Hoffman and Kaitlan Collins, CNN. These headlines told me that the CoronaVirus is definitely a serious issue that many Americans care about and the media outlets believe is a VERY pressing matter that is not being handled well by the President.
The first article focuses on President Trump’s speech he gave at a rally where he speaks about the negative response the media has given him about the way he is dealing with the disease. Trump assured the people that he is taking the issue seriously and used this to bring up how his wall is important in health safety as well. The article also acknowledged Trump’s comment about how the democratic sided media is using the CoronaVirus as a hoax in order to attack his political game. The article ended talking about how the economy is taking a major hit in the stock market and Trump’s was not concerned in the slightest.
The second article was a review about Sonny Perdue’s speaking to farmers at the Commodity Classic conference in San Antonio. Sonny used the term Pandemic to describe the outbreak and CNN was sure to recognize the term had not been used by the White House yet. This was worth reporting because Mike Pence is supposed to clear all information being put out about the Virus. Dr. Mike Ryan, executive director of the World Health Organization’s Health Emergencies Programme commented how a pandemic is a serious term used when the majority of the population is expected to get the disease and he claims the numbers do not support that conclusion. These articles follow the inverted pyramid which summarized the main points in the beginning and had more refined supporting details in the end.
News Today 2-26-2020
The spread of topics today were about how the government dealt with the Ebola crisis compared to how Trump is not doing things in a similar way and an anti-lynching bill being passed. The headlines are, “Analysis: The government had a model for handling Ebola. Trump has ditched it” analysis by John Harwood, CNN and “House Passes Anti-Lynching Bill After 120 Years of Failure” NYT – Politics by Jacey Fortin. They tell us that Trump seems to not be taking the health crisis’ seriously which I am guessing has something to do with the CoronaVirus again similar to yesterday’s posting and a bill was passed that was unexpected but obvious.
As I suspected, the first article did have to do with the CoronaVirus. It started out talking about the effect it had on the economy and how this should show the seriousness of the crisis. The author called out Trump for saying the media is making the virus look worse than it actually even though it is almost in pandemic status. Obama was brought into the conversation on how he appropriately listened to professional advice when Ebola was a national crisis. Then the article went into talking about Trump’s impeachment and how he distances himself when problems arise.
The second article is about how the delay of the law making lynching a federal crime is symbolic and has been thrown out of the courtroom time and time again. Finally, this law has made it through the house and is now on its way to the oval office. Lynching has been linked to white supremacy due to the fact many white men who performed the lynchings got acquitted by a white jury. The article finishes by addressing the public who say it is not relevant anymore and respond by saying how it is important to acknowledge wrong doings and try to do the right thing now. These articles follow the hourglass story structure with the specific information in the middle but ending with the same information as the beginning.
9:00 p.m. FINAL UPDATE The past 2 years, the games have come close with only a few points between the teams. This year the game is hosted by CNU who is looking to keep their title after winning the 3 conference championships. CNU has a history of 24-12 all-time against Salisbury. The captains have been undefeated against Salisbury for 9 games since 2016. Overall, there have been 4 notable scorers throughout the half being #55, #21, and #15. The best part was #15 SONDRA FAN flying into the fan section making everyone go crazy. Latest score 39-33
8:49 p.m. The last update before the half. Score is 28-25 and our screaming fan is still screaming. The coach has relaxed a little and looks like he is concluding how to lead his team into the second half. There have been 4 notable scorers throughout the half being #55, #21, and #15. CNU has fouled 3 times in the last 2 minutes and the score is now 30-29.
8:44 p.m. 5 Minutes left in the half and I have been hearing a consistent scream from the audience and finally figured out it was a girl in the PEP band. It is very distracting so I guess she is getting the reaction from the other team as well? On that note while the media timeout is happening, there are a lot of supporting roles in this event such as 3 different professional photographers, a panel of 3/4 stat trackers, and a larger panel of 10 clock runners and media.
8:39 p.m. The Captains are keeping their spirits high through this mildly aggressive game. I sense a small bias with the refs as they are very quick to call a foul on CNU. The score is 20-18 with time split evenly on each half of the court.
8:34 p.m. 1 minute left in the quarter and the score is 19-16. Salisbury is keeping up with the Captains speed but can we continue the intensity in the 2nd. The CNU cheerleading team takes the court and performs a routine to Poker Face by Lady Gaga as the dance team dances along on the side of the court nearest to the student section.
8:29 p.m. A notable player is #55 NATALIE TERWILLIGER, Sophomore, who played in 30 games during her first year, averaging 14.2 minutes per game she has already scored 4 out of the 16 points in the first quarter.
8:24 p.m. A brief intermission was given by the CNU dance team as Salisbury is given a free through after CNU fouled by running through a screen. Score update: 12-13. The Coach, BILL BRODERICK is very invested in this game, coaching his team on the court.
8:19 p.m. CNU #15 SONDRA FAN made the fans go crazy after a breakaway down the court and her momentum flew her into the fan section. Sondra is a sophomore who got Capital Athletic Conference Rookie of the Year last year and is a top player
8:14 p.m Salisbury scored off of a layup. 0-2 Shortly after CNU #21 BAILEY HODGES scored a 3 pointer making the score 3-2.
8:11 Salisbury wins the tip off but CNU quickly rebounds the ball and heads down the court. #2 JULIA NG took the first shot but missed.
8:00 p.m. As the game approaches, spirits are high as CNU prepares to defend their home court. The PEP band was eager to intimidate the other team by playing the CNU fight song as out Women’s Basketball team runs out out of the locker room. The CNU acapella group “Pearls” beautifully perform the National Anthem to start the event off.
News today, 2-25-2020
The spread of topics today were mainly about Trump’s visit to India. The second topic that was widespread through the different media outlets was Trump’s knowledge about the CoronaVirus. The headlines told me that Trump took his kids with him to India and people on twitter were not happy to hear the trip was paid for with tax dollars. The headlines also told me I should not trust what Trump tells us regarding the CoronaVirus.
The article, “Americans Can’t Figure Out What Ivanka Trump Is Doing In India focused on the reason for Trump being in India” which was to talk about “A $3 billion arms deal with the nation and a developing trade agreement.” We then were reminded that twitter was furious and people were tweeting to Ivanka Trump things. On twitter user, Denise Haynes commented, “So glad our tax dollars could fund your sightseeing trip. Millions of Americans will never be able to afford a trip like that, but so happy you’re enjoying yourself at our expense.” This article included multiple links to angry twitter users and details about the Trump family’s business in India. The author of the article, Mary Papenfuss, shaded the family and said, “Unlike other presidents, Trump — and his family — did not divest from his businesses when he moved into the White House.”
The second article is called, “You might not want to rely on Trump for information about the risk of coronavirus.” This article started with statistics about the flu and how Trump originally wanted to modernize the flu vaccine and how he failed to even tweet to remind people to get the flu shot. Then the article got into how Trump is not taking the CoronaVirus seriously enough even after it has shut down a huge part of China.
Both of these articles followed the inverted pyramid with the most flashy information at the top and deeper content and more refined information at the bottom. Many statistics and surveys were used as evidence at the end of the article.
I live tweeted episode 9 of The Bachelor. It was a very intense experience and I was very invested after only a few minutes of watching the episode. Usually, I do not mind watching bits and pieces of the Bachelor and Bachelorette but I was scared to miss anything! After doing this project, I will definitely be watching the rest of this season and continue to follow the Bachelor Nation. The best part of this experience was The Bachelor twitter making Gifs seconds after they aired and reading other tweets using #TheBachelor. Overall, this was a pleasant experience that I would do again!
The younger generation now is raising their expectations of brands to not have a 1000% markup if the quality of the product is not to par. This could change the industry of makeup in ways similar to how many consumers only buy cruelty free and vegan products. Consumers now have the ability to demand financial statements to eliminate high end brands from charging obscene amounts of money when the quality is not extremely high.
Read more on my medium post!!
., S. (2017). Social Media: The Future of Marketing. International Journal of Contemporary Research and Review. doi: 10.15520/ijcrr/2017/8/07/268
The first article I am reviewing is, “The future of social media in marketing by Gil Appel & Lauren Grewal & Rhonda Hadi & Andrew T. Stephen.” This article was focused on how social media is a very direct way for business’ to connect to their prime consumer. They illustrated how social media is expected to grow tremendously in the coming years which is an incredible opportunity for marketing. There are people who spend the majority of their day with access to a multitude of social media apps that can be utilized to promote a product hundreds a times a day if used most efficiently. In my earlier post, Jeffree Star and Shane Dawson used their following to promote their product directly to the ideal consumer. Overall, the future of social media in marketing resides in powerful influencers and the ability to learn to communicate as a brand with your customers on social media.
Can Social Media Influencers Shape Corporate Brand Reputation? Online Followers’ Trust, Value Creation, and Purchase Intentions. (2018). Review of Contemporary Philosophy, 18(0), 157. doi: 10.22381/rcp18201910
The second article is called, “Can Social Media Influencers Shape Corporate Brand Reputation? Online Followers’ Trust, Value Creation, and Purchase Intentions by Sofia Bratu.” This article was to explore the specific power of influencers and if they have the ability to negatively affect the reputation of the brand they are representing. Specifically, this experiment showed that potential customers were drawn towards genuinity in celebrities they follow and are more inclined to purchase the product. Instagram and Youtube were rated most important for influencer marketing which both were used in Shane Dawson’s Pallet launch which is one of the reasons it was so successful. Youtube also curates the most money for the influencer based on the following count. I am led to the conclusion that influencers add to the value of the brand and do have the power to make the customer have a bad taste towards the brand depending on the influencer’s attitude.
Kilgour, M., Sasser, S. L., & Larke, R. (2015). The social media transformation process: curating content into strategy. Corporate Communications: An International Journal, 20(3), 326–343. doi: 10.1108/ccij-07-2014-0046
The final article I will be reviewing is, “The social media transformation process: curating content into strategy by Mark Kilgour.” This article is about how it is vital for business’ to learn social media platforms and to use them as their primary marketing. Content, customers, and engagement were only a few concepts touched on used to show how social media is an all inclusive platform that has many elements to it. By researching these different systems, you can develop a social media marketing plan designed specifically for your business to maximize outlets. During the Shane Dawson series, we are able to see exactly where and how Jeffree Star’s company chooses when to post on social media and where else they advertise in order to appeal to their customers most directly.