Shane Dawson Youtube Launch Series Review

November 1st 2019, the long awaited Conspiracy palette was released created by Jeffree Star and Shane Dawson the duo trended with the #ShaneDawsonxJeffreeStar. The palette took the beauty community by storm and sold out in record numbers. Shane and Jeffree have become close friends over the past year and Jeffree saw how Shane had been taken advantage of by brands in the past and wanted to show Shane what he should expect from legitimate brand.

Shane dawson is one of the first youtubers and made his channel on March 10, 2008. He became a popular creator in 2010 and has made his Youtube come back starting in 2017 with his series about his family life growing up. Since then, Shane has posted a different series every couple of months that always trend for a few days on Youtube. The topic I will be discussing is the most recent series of the release of his own makeup collection through Jeffree Star’s existing brand Jeffree Star Cosmetics.

His topic is worthy of exploration because it really is the first time in the beauty community where everything is transparent and honest through the creating and sales process. Specifically focusing on all finances and profits.

We should care about Shane Dawson’s launch series because the pallet made record breaking sales in the billion dollar makeup industry. The series is undoubtedly the reason for the immense success of Shane’s line. Specifically how Shane wanted everything public even the cost of materials and profit margins.

Insider, reported on how Shane’s launch series showed the power of viral fame. They pointed out how even though Shane is not a makeup expert like Jeffree Star, fans of both influencers flocked to buy the collection. They sold 1 million pallets in 30 minutes which Jeffree usually sells that many in a 6 month time span. Insider brought up how Shane and Jeffree’s audience of tween and teenage makeup loving girls were happy to buy the pallett after Shane described himself as a less fortunate youtuber and is not a good businessman.

The Verge also commented on how Shanes previous following was happy to buy whatever product shane had to offer and even if those products come at a high price tag, if that’s what gives them joy, then maybe it is not such a bad thing. The Verge also pointed out, During another episode of Shane Dawson’s YouTube series, he revealed that he would be making a 70% profit from products on this website. That means for every $20 t-shirt, Shane Dawson could take home $14. At its launch date, every product on the merchandise store sold out.” This is an excellent example of how rare access to these numbers and sales breakdowns are made public. This could be seen as a way to protect the general public from powerful brands taking advantage of the consumer.

Showbiz CheatSheet reported this story focusing on the transparent financial aspect of the launch. They said Shane was expected to walk away with $10 million in sales if the launch went all to plan, and since the pallett to this day is still sold out, I can only imagine they reached that goal.

Tube Filter reported on how large scale the launch was especially when is crashed a popular ordering site used by Jeffree for all his other launches named Shopify. They quoted the series on how open they were with their product when Jeffree said, “So we want to be transparent. Now that everything is made, we can make things way quicker, but it’s still two or three months out — on a real level.” Overall, they were keen to point out how successful and monumental the launch was for the beauty community and it sets a new level of expectation by the consumer.

I think that Shane uncovered a huge opportunity without even realizing what he did. The younger generation now is raising their expectations of brands to not have a 1000% markup if the quality of the product is not to par. This could change the industry of makeup in ways similar to how many consumers only buy cruelty free and vegan products. Consumers now have the ability to demand financial statements to eliminate high end brands from charging obscene amounts of money when the quality is not extremely high.

Watch the conspiracy launch series here!

https://www.tubefilter.com/2019/11/05/jeffree-star-shane-dawson-conspiracy-collection-restock/https://www.insider.com/buy-shane-dawson-jeffree-star-conspiracy-palette-collection-2019-11https://www.cheatsheet.com/entertainment/jeffree-star-shane-dawson-profit-conspiracy-collection.html/https://www.theverge.com/2019/11/1/20936459/shane-dawson-jeffree-star-conspiracy-palette-james-charles-morphe-youtube-beauty

What I Want to Be When I Grow Up

Over the past 19 years of my life I have carefully scrutinized my skills and qualities and finally answered the question “what do you want to be when you grow up?” I always found myself leading groups and being able to communicate directions to people in ways specific to their learning style. Because of these qualities and a handful of others, I decided to pursue a career of a project manager.

I scavenged the platform Medium and found four writers talking about their unique experiences and of project managers. I started by searching the word “project manager” and I right away found an article that caught my eye. The article name is “To Be a Better Project Manager, Think Like an Astronaut: Practical lessons from Scott Kelly’s record-breaking year aboard the International Space Station” by Jake Daghe. Jake is a project manager who felt books who gave advice on how to overcome obstacles as a project manager were always old or too complicated. One day he came across a memoir of the astronaut Scott Kelly and found oddly useful project manager advice which could be summed up into 3 words tether, task, and timeline. Medium highlighted a quote that a high amount of other readers highlighted. The quote read, ” Know your mission. Don’t stray from it. Is this project moving you closer to your goal? If so, you’re tethered. If it’s not, you’re at risk of floating away from what really matters.” I really enjoyed that Medium recommended that quote because it caught my eye and made me re-read that section.

The second article I read is called “How to manage projects like an actual project manager” written by Sarah Goff-Dupont. This article went through a few basic skills that she has gathered from other experienced project managers. She is focusing the advice for non project managers who have to act in place as a project manager temporarily. My favorite part of the article was the section Fake-it-till-you-make-it project management which was mainly about confidence and how no one really knows too much more of what is going on than you.

The next article I found is called, “Project Managers Are Underrated” written by Dion Almaer. This was my favorite article, it was short and sweet. The author recognized and effectively communicated the specific qualities of what makes a good project manager and rebutted against common complaints towards them.

The final article is called “How a Project Manager With a Travel Dream Does Money” written by Nicole Dieker. This was a unique style of writing where is was in interview transcript form. I enjoyed this article because it was an experienced project manager being open and honest about her expenses and her dreams.

Overall, I enjoyed my first encounter of Medium because it was easy to navigate, it gave helpful recommendations, and most of all NO ADS. I think the site did take a risk by asking for 5 dollars a month but with the amount of content they have and quality writers they made the right choice!

LINKS TO THE ARTICLES
Article 1
https://forge.medium.com/to-be-a-better-project-manager-think-like-an-astronaut-7773836b31f8
Article 2
https://medium.com/smells-like-team-spirit/how-to-manage-projects-like-a-bonafide-project-manager-d7e2bb0f84fa
Article 3
https://medium.com/ben-and-dion/project-managers-are-underrated-423bf07001f1
Article 4
https://medium.com/the-billfold/how-a-project-manager-with-a-travel-dream-does-money-552d64480390

“Letter from Birmingham Jail” MLK

In April of 1963, Martin Luther King was arrested for violating a court injunction not to practice public civil rights demonstrations. He was taken to the Birmingham jail where he wrote a letter to In the Letter from Birmingham Jail, Martin Luther King Jr. is arguing for justice by presenting steps for a successful campaign. When he was imprisoned he wrote a letter addressed to his fellow clergymen. Originally, the letter was responding eight ministers but ultimately ended up being a response to the countries backlash against him. The letter addressed the state of which Birmingham’s police and justice system has treated blacks unfairly. He raises the points of bombing cases that never get solved and police brutality. Evidence and examples is how Martin Luther protected his civil rights demonstration against the law and plead his case. My favorite quote is when he quoted St. Augustine to respond to a clergyman’s criticism of how he can follow some laws and break other laws by saying, “An unjust law is no law at all.” Martin Luther then went on to critique the white Christian and Jewish church by agreeing with their ultimate vision but have great issues with the way the church pursues that vision. He then asserts the claim that his actions in Birmingham were that of extreme measures by remind the clergy the movement was nonviolent. The next section was dedicated to stressing the climate of which blacks are oppressed and people need to see that and start acting. He concludes by giving his vision of the future where the children in the south will nonviolently make civil rights demonstrations and be willing to face the legal consequences. This letter or book as Martin Luther joked, became a statement against civil discrimination and a statement supporting racial equality. This is still a relevant piece of writing today for what is left of racial inequality or any inequality in general. It is a strong call to action for justness. With Martin Luther’s thoughtful use of language and evidence, he transformed this country and fought hard and long for what he believed in.